Investment

Become an Investor Today!

Investing can be one of life’s mysteries.  Many people don’t receive much formal education about what it takes to invest successfully.   You may want a “piece of the action” but you don’t know how to get started and where to invest.  Leon Rousso & Associates help you better understand what investing is all about.   If you are not careful you could make investments that are inappropriate for your needs. 

How Can You Start Investing?

In order to begin investing you must set clear goals.  You need to decide why you are investing and what you want your investments to do you for.  This is where we come in.  We start by asking you questions such as “do you want to give your children a college education?” and “do you need to build a fund for retirement?  Don’t be surprised if you find you have more than one goal.  Some people invest for retirement and a child’s education at the same time.  

We indentify your goals and make an investment plan by taking the following into account:

  • Income
  • Expenses
  • Debt
  • Family Responsibilities
  • Housing Needs
  • Insurance Protection

These factors will affect how much money you have available to invest and the amount of risk you are willing to take with your investments.

What Are The Different Types of Investments?

  • Stocks
  • Bonds
  • Money market securities
  • Mutual funds

Is There Risk To Investing?

You cannot totally escape investment risk-the chance that the value of your investment could decline.  All investments include some type of risk:

  • Principal or market risk
  • Inflation risk
  • Interest rate risk
  • Credit risk

To help manage risk, we discuss strategies-diversification, asset allocation, and dollar cost averaging- and advise you on how to apply them to your investment plan, however, no investment strategy can completely eliminate risk.  

How Do You Track Your Investment?

Successful investing takes time and requires continuing attention because you may have to adjust your portfolio when changes in your personal situation, the economy, the securities markets, or the companies you invest in make that desirable.   Investment markets change every day but you don’t necessarily need to change your investments.  It is wiser to react to trends instead of short-term fluctuations.   We do the following for you to help you track your investments:

  • Check the market everyday
  • Stay aware of general economic and market conditions
  • Follow any news that may affect your holdings
  • Track the company performance and market movements of your securities or the returns of your funds and any changes in your management or goals.